B&Q

BQ

Doing it better.

B&Q’s new website reflected a strategic shift from a purely product-led site to one containing more ‘added value’ content – with Buying guides, ‘How To’ guides and Inspirational articles. After devising tone of voice guidelines that reflected the B&Q brand personality, I went on to write content in this fresh new style.

Vodafone Corporate Online

Making the complex, clearer

Designed to enable large corporate organisations to manage their services and billing activities online, the existing Vodafone Corporate Online (VCO) site required customers to have a high level of technical knowledge to use it properly. I worked closely with the key stakeholders to simplify and clarify the language used throughout the site – radically improving the user experience in the process.